DIY Guides Linked to the Catalog

The Challenge

Ace Hardware had no dedicated place to publish the DIY tips, project guides, and product advice its customers ask for. The content needed to be easy to navigate and connected to the product catalog, so a customer reading about a project could see the products it required and buy them online or in a store.

Our Solution

Convective designed and built a custom Tips & Advice portal at tips.acehardware.com on a content management system that lets Ace Hardware publish and organize guides, how-to articles, and project ideas. The portal uses responsive layouts, supports rich media, organizes content by category, and places relevant products alongside the guidance.

Results

• Launched a content portal at tips.acehardware.com for a large consumer audience
• Connected published content to the product catalog
• Delivered responsive layouts for desktop, tablet, and mobile
• Provided a content management system the team can extend over time

Technologies Used