CRM-Integrated Marketing Platform

The Challenge

Internal marketing teams at Ford needed an efficient way to create, approve, and deploy marketing campaigns that appeared on customer invoices across thousands of dealerships nationwide. The existing manual process was time-consuming and error-prone.

Our Solution

Designed a CRM-integrated marketing application that streamlined campaign creation, approval workflows, and deployment processes. The platform integrates seamlessly with Ford's existing CRM systems and automatically distributes approved campaigns to dealerships.

Results

• 90% reduction in campaign deployment time
• Improved campaign approval workflow efficiency
• Seamless integration with existing CRM systems
• Nationwide dealership network coverage
• Enhanced tracking and reporting capabilities

Technologies Used